Imaginex ltd 1 Page Business Plan
Overview
Imaginex ltd has a clear business objective to promote consultancy services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Imaginex ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to dispose of domestic products to international markets. This is a critical issue for our selected target market of the mining industry.
The Value Proposition
Imaginex ltd is uniquely positioned to deliver value to the mining industry. "Imaginex ltd will provide a service that delivers US$40m worth of business every week." In order to be deliver on this value proposition, we the business partners have established relationships with clients in the UK who have expressed a willingness to purchase on a regular basis a large quantity of the client's product. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the consultancy market. We consider our key competitors to be: The industry is heavily regulated so competitors are at a minimal. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The industry is heavily regulated so competitors are at a minimal by presencebin the UK.
Key Strategies
Over the next 6 months our focus will be to introduce new customers to clients. This task will be undertaken in the context of our broader strategy to expand into new service. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Introduce new business to the Zimbabwean mining industry Obtain more customers
About this document
consultancy Business Plan
This document was created by Simba of Imaginex ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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