Kidgers Automotive 1 Page Business Plan
Overview
Kidgers Automotive has a clear business objective to provide superior automotive repair services for your vehicle. These services have been developed over 20 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Kidgers Automotive has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as who can we trust to take special care of our Volkswagen. This is a critical issue for our selected target market of Volkswagen service and repair.
The Value Proposition
Kidgers Automotive is uniquely positioned to deliver value to Volkswagen service and repair. "Kidgers Automotive will be ready for your vehicles next service check up." In order to be deliver on this value proposition, we Kidgers Automotive are committed to excellence for your automotive needs, with superior knowledge base and exceptional customer service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Volkswagen Specialist Automotive Repair market. We consider our key competitors to be: Your local automotive shop. With our low overhead costs we can offer a reasonable shop rate and there will not be any massive mark ups on parts. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively. Our auto repair specialist has built our reputation by providing consistently superior service. Whether your vehicle needs a minor tune up or a major overhaul, our skilled technician can quickly provide diagnosis and solutions to your vehicle's problems, saving you valuable time and money.
Key Strategies
Over the next 6 months our focus will be to provide superior customer service at the most affordable prices. With a reasonable shop rate and shop supplies included, With over 20 years experience in the automotive field & specializing in Volkswagen, I am capable and willing to service or repair any make or model of vehicle. Also capable of servicing the early air cooled models. This task will be undertaken in the context of our broader strategy to With a well established customer base and a busy shop. We would like to move into a large garage and expand our services. We could grow exponentially in numerous ways. We would like to sell gently used cars and parts. We could offer more services like automotive detailing and we could work in towing or scrap car removal. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain enough customers to work full time. Build up the business so we can expand into a full sized garage Build big enough to start launching new ventures such as towing and auto sales.
About this document
Volkswagen Specialist Automotive Repair Business Plan
This document was created by Christopher of Kidgers Automotive using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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