Magnus 1 Page Business Plan
Overview
Magnus has a clear business objective to distribute Truck service network company services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Magnus has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to reduce down time, standardized cost base on state and national rates, ability to match a specialist to the problem, cashless transactions and streamline logistical point of contact.. This is a critical issue for our selected target market of Trucking industry.
The Value Proposition
Magnus is uniquely positioned to deliver value to Trucking industry. "Magnus will Provide logistical service that connect drivers to technicians. Gather information from drivers and technicians prior to service thus enable best pairing." In order to be deliver on this value proposition, we Magnus is the first to identify the means to resolve this industry number one problem, downtime.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Truck service network company market. We consider our key competitors to be: Local repair shops and NTTSbreakdown.com. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Local repair shops and NTTSbreakdown.com by Elimination of search time for the drivers and logistical team. GPS tracking for the technician and location of driver. Insurance coverage for all technicians for repairs only. Rating system for both driver and technician. .
Key Strategies
Over the next 6 months our focus will be to Develop enterprise driver and technician apps. Beta test product utilizing owner operators in local market. Advertise in national trucking magazines.. This task will be undertaken in the context of our broader strategy to Introduction of product to all commercial truck repair schools. Create sub levels to the technician's app base on specialty and equipment. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Funding, creation of the apps and obtain 15000 drivers and 1000 technicians
About this document
Truck service network company Business Plan
This document was created by Sherwin of Magnus using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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