Love Light + Little Ones 1 Page Business Plan
Overview
Love Light + Little Ones has a clear business objective to develop, produce, promote and distribute Organic mother and baby accessories, products and other services. Also it is a goal of ours to add in a charitable aspect to our website in the upcoming months. These products and services have been developed over many months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
We consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Love Light + Little Ones has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem by providing mothers with safer alternatives to products they already love. This is a critical issue for our selected target market of mothers and children.
The Value Proposition
Love Light + Little Ones is uniquely positioned to deliver value to the lives of mothers and children. Love Light + Little Ones mission is to spread love and light to all mothers around the world through our products. As a mother I understand the hardships we face on a daily basis. I believe my products will relieve some stress from the shoulders of hardworking mothers. By not having to worry about the safety of the items their loved ones use every day, our customers are given the freedom to explore the magical and whimsical experience that is motherhood. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the organic mother and baby accessories market. However many other "organic" baby companies that are popping up in recent years are not what they claim to be. After reading fine print or research on ingredients used many moms find themselves feeling duped. What makes Love Light + Little Ones different is the assurance that all of our products are organic and homemade with love. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with the other "organic" baby companies.
Key Strategies
Over the next 6 months our focus will be to continue to build a social media following alongside with advertising our products diligently. This task will be undertaken in the context of our broader strategy to eventually have a fully functioning business, a loyal customer base, and a stable monthly salary of at least $2500. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Post 100 items to be sold. Gain 50 loyal customers. Earn $10,000.
About this document
Organic mother/baby accessories Business Plan
This document was created by Anna of Love Light + Little Ones using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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