Palletcraft 1 Page Business Plan
Overview
Palletcraft has a clear business objective to develop, produce, promote and distribute Garden Furniture products. These products have been developed over 11 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Palletcraft has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Not taking company serious. This is a critical issue for our selected target market of Homeowners.
The Value Proposition
Palletcraft is uniquely positioned to deliver value to Homeowners. "Palletcraft will Build outdoor pallet furniture provides seating and shelter." In order to be deliver on this value proposition, we Up cycle pallet wood handcrafted. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Garden Furniture market. We consider our key competitors to be: Screw fix . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Screw fix by We use quality wood reinforcing frame and quality hand built I teams unique as customer wishes.
Key Strategies
Over the next 6 months our focus will be to Produce posters
< br />Business cards
< br />Publish website
< br />. This task will be undertaken in the context of our broader strategy to Open workshop
< br />Sponsor . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch YouTube channel Launch new priduct Set up shop
About this document
Garden Furniture Business Plan
This document was created by Craig Rogers of Palletcraft using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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