Creative 1 Page Business Plan
Overview
We at Creative Company have a clear business objective to distribute (escarf) which is developed to cool or heat body temperature . These products have been developed over the past 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product to MENA region. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Creative has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as : the need to feel comfortable under the severe hot or cold environments. This is a critical issue for our selected target market of All humans strolling under the sun or demanding lower energy bills.
The Value Proposition
Creative is uniquely positioned to deliver value to All humans strolling under the sun. "Escarf will Lower body temperature , enjoy outdoor,work comfortably, save energy bills." In order to be deliver on this value proposition, escarf are easy to ware, elegant, last for 4 hours of operation ,easy chargeable. These features have taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the e scarf to cool body temperature market. We consider our key competitors to be: Body suites with coolers inside are the major ones ,these are bulky suites ,depend on liquid cooler,heavy on the body ,not elegant,and not suitable for day to day activities.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Body suites with coolers inside are the major ones ,these are bulky suites ,depend on liquid cooler,heavy on the body ,not elegant,and not suitable for day to day activities.
Meanwhile escarf are :
Easy to ware around the neck
< br />Modern look
< br />Nice design
< br />Rechargeable with power bank.
< br />Electronic device,no liquid
< br /> different colors
< br />Different sizes to fit neck size
< br />Ready to use
< br />Can be used as a heater or cooler.
Key Strategies
Over the next 6 months, our focus will be to Promoting the product is the key to enhance sales. This task will be undertaken in the context of our broader strategy to widen our presence in the MENA region countries through these venues:
Wholesale campaigns
< br />Retail campaigns
< br />Social media promotions
< br />Mass gatherings promotions.
These strategies are critical implementations of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Signing contracts with major government agencies , oil exploring companies , police departments, construction companies and many more businesses. Social media campaigns are essential tool for spreading the sale of Escarf. The above will be cemented with massive Retail distribution to electronic shops , outlets and emporiums at the shopping malls throughout the region.
About this document
e scarf to cool body temperature Business Plan
This document was created by Escarf of Creative using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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