JNK Enterprises Inc. 1 Page Business Plan
Overview
JNK Enterprises Inc. has a clear business objective to develop, produce, promote and distribute Non slip floor products products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
JNK Enterprises Inc. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Wherever there is a wet floor sign, our services are needed. This is a critical issue for our selected target market of Hotels restaurants residential commercial.
The Value Proposition
JNK Enterprises Inc. is uniquely positioned to deliver value to Hotels restaurants residential commercial. "JNK Enterprises Inc. will Provide a safer work environment by providing anti slip floors." In order to be deliver on this value proposition, we Our products are considered the best and most reliable in the industry with far more applications then our competitors. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Non slip floor products market. We consider our key competitors to be: At present the market I am in has no serious competiitors. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively on price, superior products, honesty and reliability with any competitor in our target market. At present the market I am in has no serious competitors
Green products, environmentally friendly
Non toxic chemicals
2 year warranty
Applications for any type of flooring
Ease of application
Friendly, reliable and honest service
Key Strategies
Over the next 6 months, our focus will be to Social media
Print and media dvertising
Cold calling
Telephone marketing
Email marketing
This task will be undertaken in the context of our broader strategy to Expand into new markets
Sub contract services
Hire sales staff
Hire telemarketers
Hire floor application staff. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Obtain corporate customers
Obtain residential customers
Successfully sub contract
Word of mouth referrals
Recommendations from corporate customers
About this document
Non slip floor products Business Plan
This document was created by Dan of JNK Enterprises Inc. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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