Painting In An Apple 1 Page Business Plan
Overview
Painting In An Apple has a clear business objective to develop, produce, promote and distribute Paintings, Painting Lessons, Painting Parties and Events products and services. These products and services have been developed over 1 Year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Painting In An Apple has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Event Planning, the need for stress relief and recreation, self-expression through art, a home that showcases an appreciation of art.. This is a critical issue for our selected target market of Art Lovers, Adults and Children..
The Value Proposition
Painting In An Apple is uniquely positioned to deliver value to Art Lovers, Adults and Children.. "Painting In An Apple has the the slogan, "A painting a day keeps the worries away." That is exactly what we plan to do, ease away the worries of the day or of life, if just for those two to three hours, through painting.." In order to be deliver on this value proposition, we offer our out of the box creativity and laser focus on meeting our customers needs. This puts us apart from the rest.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Paintings, Painting Lessons, Painting Parties and Events market. We consider our key competitors to be: Painting with a Twist
and BYOB Painting. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Painting with a Twist and BYOB Painting by not only allowing the customers be able to come to us, but going to them as well. This will prove to be ideal and convenient for a great majority of customers..
Key Strategies
Over the next 6 months, our focus will be to open a store front which will make customer acquisition and retention an easier task. Having a store front is one of the top priorities of Painting In An Apple as customers will have a go-to place for the services and products that we provide. This will greatly increase or create revenue as customers will have a location that they can refer other prospects to. A store front creates an area where artwork can not only be displayed but created as well.. This task will be undertaken in the context of our broader strategy increase the number of customers. We will use the varying marketing strategies to generate new and lasting leads. Only a daily basis, invitations and information will be broadcasted to build awareness of our products and services. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain over 500 customers per month, Offer great Entertainment and open several franchises
About this document
Paintings, Painting Lessons, Painting Parties and Events Business Plan
This document was created by Lamoy of Painting In An Apple using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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