SHAPPATH INDIAN CUISINE 1 Page Business Plan
Overview
SHAPPATH INDIAN CUISINE has a clear business objective to develop, produce, promote and distribute Indian fast food products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
SHAPPATH INDIAN CUISINE has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Access to Indian food in a form compatible with the modern American budget and lifestyle. This is a critical issue for our selected target market of College students, young urban professionals.
The Value Proposition
SHAPPATH INDIAN CUISINE is uniquely positioned to deliver value to College students, young urban professionals. "SHAPPATH INDIAN CUISINE will Provide affordable, authentic Indian food in a form that no one else can offer." In order to be deliver on this value proposition, we A native of India with business and culinary experience both in India and in the US.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Indian fast food market. We consider our key competitors to be: Our main competitors are brick and mortar restaurants which are not only more expensive than we are but lack the ability to show up where the customer already is. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Our main competitors are brick and mortar restaurants which are not only more expensive than we are but lack the ability to show up where the customer already is. by Our mobility, fair pricing, innovative presentation style and our convenience.
Key Strategies
Over the next 6 months, our focus will be to Partner with local food Cart establishments to finance and launch the business and develop marketing strategies to reach new customers . This task will be undertaken in the context of our broader strategy to To bridge the gap between Indian Cuisine and the American Psyche of having affordable fast food on the go. Thus Shappath wants to be a pioneer in creating that niche in this market. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a new product Establish as a local staple To invest in the creation of the infrastructure such as commercial commissaries on which such businesses stand missing in most parts of the country
About this document
Indian fast food Business Plan
This document was created by Sanjeev of SHAPPATH INDIAN CUISINE using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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