Lignite enterprises 1 Page Business Plan

Healthy tasty quality food Business Plan

Lignite enterprises 1 Page Business Plan

 

Overview

Lignite enterprises has a clear business objective to develop, produce, promote and distribute tasty quality food products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Lignite enterprises has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Quick convenient delivery. This is a critical issue for our selected target market of house parties and friends hang outs.

The Value Proposition
 

Lignite enterprises is uniquely positioned to deliver value to house parties and friends hang outs. "Lignite enterprises will offer tasty food to go with your booze." In order to be deliver on this value proposition, we being a foodie and a chef who takes interest in the kind of food we eat. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

 

Competitors

We have a number of competitors within the Healthy tasty quality food market. We consider our key competitors to be:
Fast food
Restaurants
Bar snacks.

Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Fast food, Restaurants, Bar snacks by offering home cooked food with quality ingredients which are simple yet elegant .

Key Strategies

Over the next 6 months, our focus will be to
Develop a menu
Design a website
Attract customers for orders
Establish an SOP for food production, packaging and delivery
Initiate operations.

This task will be undertaken in the context of our broader strategy to
Set up a stand alone kitchen
Hire staff to take over operations
Expand into new markets .

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Top of the mind recall for the product Obtain 100 regular customers everyday maximum Customer satisfaction

About this document
Healthy tasty quality food Business Plan
This document was created by Shyam of Lignite enterprises using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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