75 South BBQ & Event Catering 1 Page Business Plan
Overview
75 South BBQ & Event Catering has a clear business objective to produce delicious BBQ and Southern Soul Cuisine products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
75 South BBQ & Event Catering has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Restaurant size. This is a critical issue for our selected target market of Urban residents teens to retirees.
The Value Proposition
75 South BBQ & Event Catering is uniquely positioned to deliver value to Urban residents teens to retirees. "75 South BBQ & Event Catering will Provide delicious BBQ and Southern Soul cuisine at reasonable prices.." In order to be deliver on this value proposition, We utilize only one chef allowing our flavor to stay consistent. Our products are made with love. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the BBQ and Soul food category. We consider our key competitors to be: Parks BBQ
< br />UpTown BBQ
< br />Slows BBQ
< br />Motor city Soul Food . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Parks BBQ
< br />UpTown BBQ
< br />Slows BBQ
< br />Motor city Soul Food by continuing to use fresh ingredients, one chef to provide consistent flavor, and expressing how BBQ and Southern Soul Cuisine is our passion and we express that in The dishes we prepare..
Key Strategies
Over the next 6 months, our focus will be the Grand opening of our retail takeout restaurant in the 4th quarter of 2016. This task will be undertaken in the context of our broader strategy to Continuing to grow our location, reaching the 96,000 customers locally where our restaurant operates and also preparing for a second location where customers and their families could come in and be served in a dine in location.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: A successful Grand Opening, being able to operate smoothly while focusing on our standard operating procedures, and becoming known to the public as one of the best BBQ and Southern Soul Cuisine restaurants in Metro Detroit.
About this document
BBQ restaurant food delicious Business Plan
This document was created by Quentin of 75 South BBQ & Event Catering using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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