Bibbons 1 Page Business Plan
Overview
Bibbons has a clear business objective to promote Baby products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Bibbons has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Easier and more cost effective way to find unique baby products. This is a critical issue for our selected target market of Mothers and soon-to-be mothers.
The Value Proposition
Bibbons is uniquely positioned to deliver value to Mothers and soon-to-be mothers. "Bibbons will Different products they cannot easily find elsewhere at a reasonable cost." In order to be deliver on this value proposition, we Our marketing program will mix higher end products with less expensive products and have different promotions: bogo, free-shipping, free with specific purchase. We will also utilize surveys and other informations garyhering to learn about what products mothers are having a hard time finding.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Baby products market. We consider our key competitors to be: Target, Walmart, etsy, and many more. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Target, Walmart, etsy, and many more by We will feel boutique, without boutique prices and be able to handle the mass quantities like the larger box stores.
Key Strategies
Over the next 6 months, our focus will be to Start an e-commerce site and promote through Facebook ads, googles ads, etc. This task will be undertaken in the context of our broader strategy to Expand into other e-commerce avenues. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch E-commerce Site Sell our first 100 items Profit $100,000
About this document
Baby products Business Plan
This document was created by Brad of Bibbons using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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