COD Realtors Ltd 1 Page Business Plan
Overview
COD Realtors Ltd has a clear business objective to develop and promote Mass Housing Projects in Nigeria. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
COD Realtors Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Housing. Rent is high in Nigeria. A lot of people don't own their homes. We want to solve that problem. This is a critical issue for our selected target market of Civil servants and the informal sector in Nigeria.
The Value Proposition
COD Realtors Ltd is uniquely positioned to deliver value to Civil servants and the informal sector in Nigeria. "COD Realtors Ltd will build Cheap and affordable homes with a flexible payment options." In order to deliver on this value proposition, We have a very strong network in the civil service and the informal sector. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mass Housing Projects in Nigeria market. We consider our key competitors to be: Mortgage banks . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mortgage banks because we aren't bugged down with bureaucracy and bottle necks in accessing loans from the mortgage banks .
Key Strategies
Over the next 6 months, our focus will be to get a venture capitalist to invest in our products and services . This task will be undertaken in the context of our broader strategy to expand into new markets, there are 36 states in Nigeria . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
1) Design a housing project model and draw a building plan.
2) Get an investor to provide funds
3)Acquire a landed property
4) Build
5) Reach out to the target market through different sales strategies
About this document
Mass Housing Projects in Nigeria Business Plan
This document was created by Gboyega of COD Realtors Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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