County Seat Brewing 1 Page Business Plan
Overview
County Seat Brewing has a clear business objective to develop, produce, promote and distribute Craft beer products. These products have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
County Seat Brewing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as There isn't a craft beer producer/distributor in Orleans County. We will provide a solution for the age old question "do you have anything local?". This is a critical issue for our selected target market of Beer lovers of the appropriate age, and tourists.
The Value Proposition
County Seat Brewing is uniquely positioned to deliver value to Beer lovers of the appropriate age, and tourists. "County Seat Brewing will County Seat Brewery offers brilliant craft beers, created with love in our homestead, using local grains and supplies.." In order to be deliver on this value proposition, we We were born and raised in the countryside of Orleans County. We know the local community well, and work with small business owners to create our beers. It is our goal to help grow local businesses by purchasing our grains, malts , and hops for local farms.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Craft beer market. We consider our key competitors to be: There are currently no microbreweries/craft beer production houses in Albion, NY. The closest direct competitor is RG Brewing in Brockport, NY. There is a Meadery in Medina, NY, approx 15 miles away. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with There are currently no microbreweries/craft beer production houses in Albion, NY. The closest direct competitor is RG Brewing in Brockport, NY. There is a Meadery in Medina, NY, approx 15 miles away. by We believe craft beer should be inclusive, not just for the hops lovers (although we love the hops too.) We offer 4 unique styles of craft beer: Pilsner, Scotch Ale, IPA, and a unique Seasonal brew. Basically something for everyone. .
Key Strategies
Over the next 6 months, our focus will be to Learn New York State and Orleans County liquor laws for sale, distribution, and serving on premise. . This task will be undertaken in the context of our broader strategy to Apply for licenses and begin developing/brewing CSB beer recipes. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Perfect our Recipes Obtaining DBA Obtaining proper permits
About this document
Craft beer Business Plan
This document was created by Dan of County Seat Brewing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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