Frontline Bodies 1 Page Business Plan
Overview
Frontline Bodies has a clear business objective to develop a comprehensive approach to firefighter physical preparation. These services have been developed with a core focus on addressing the key issues associated with current fire fighter physical abilities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Frontline Bodies has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for pain free movement expression not only on the fire ground but off duty as well. This is a critical issue for our selected target market of prospective, active, and retired firefighters.
The Value Proposition
Frontline Bodies is uniquely positioned to deliver value to prospective, active, and retired firefighters. "Frontline Bodies will teach firefighters how to obtain the mobility, flexibility, and strength required for safe effective emergency operations.." In order to deliver on this value proposition, we approach firefighter physical preparation with building a solid foundation in mobility, flexibility, and strength in order to ensure that firefighters are physically capable of performing their job duties and are also less prone to injury. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the firefighter physical preparation market. We consider our key competitors to be: CrossFit, Fire Rescue Fitness, 5-5-5 Firefighter Fitness . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with CrossFit, Fire Rescue Fitness, 5-5-5 Firefighter Fitness by offering firefighters a unique approach to earning physical freedom and knowledge of oneself through movement.
Key Strategies
Over the next 6 months, our focus will be to create a stronger online presence with video blogs, articles, and a podcast.This task will be undertaken in the context of our broader strategy to have at least one training facility that allows all shifts to train. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: (1) Becoming the best online resource for firefighter physical preparation. (2) Opening a local facility that meets the needs of all area firefighters. (3) Obtaining a leading role in a HFD health and wellness program.
About this document
Strong Resilient Firefighters Business Plan
This document was created by Doug of Frontline Bodies using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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