Meteora- The Property Minds 1 Page Business Plan
Overview
Meteora- The Property Minds has a clear business objective to promote Property consultancy services. These services have been developed over Still in early stages with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Meteora- The Property Minds has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Interacting with clients will bring out more problems to solve for and we will also be asking the clients their suggestions on solutions if they have any. This is a critical issue for our selected target market of Home seekers and investors.
The Value Proposition
Meteora- The Property Minds is uniquely positioned to deliver value to Home seekers and investors. "Meteora- The Property Minds will After asking client's requirement we will be visiting those projects and will see ourselves take latest pics and share it from Site to the client and if the client is free to have a live video tour, we will be ready with our webcams to show them the property online live." In order to be deliver on this value proposition, we Professionalism is what this industry is lacking and apart from that educating the client about how this market functions is very important and we are capable enough to answer to the questions of the client instead of telling them stories, and we have a strategy of attending a client when it freshly comes to the system. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Property consultancy market. We consider our key competitors to be: Proptiger, square yards, Feroze estates. All of them target only high budget segment and losing the lower budget segment. And many of them only focus on pre-launch projects. We are in this market for anybody, literally anybody who is looking for property, but yes sometimes clients put very low budget, in that case we have to educate the client about the market scenario and loan facilities from banks and what will be their emi, so that they calculate their expenditures then and their on their mind. We do not want to make the client wait, we will be procuring database of all the inventories of the builders so that we are ready enough to counter the questions. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Proptiger, square yards, Feroze estates. All of them target only high budget segment and losing the lower budget segment. And many of them only focus on pre-launch projects. We are in this market for anybody, literally anybody who is looking for property, but yes sometimes clients put very low budget, in that case we have to educate the client about the market scenario and loan facilities from banks and what will be their emi, so that they calculate their expenditures then and their on their mind. We do not want to make the client wait, we will be procuring database of all the inventories of the builders so that we are ready enough to counter the questions by Acquiring database of all Builders so that we are prepared to address the customers requirement.
Key Strategies
Over the next 6 months, our focus will be to We are going to work on referral marketing and has to strategies on lead generation activities through various activities and sources.. This task will be undertaken in the context of our broader strategy to Leveraging the existing leads with offers for further investments and expanding the services of the company, property consultancy being the prior service. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Activate word of mouth marketing through existing clients Launch productivity apps to make the clients more accessible Expand the service portfolio with all marketing activities for lead generation for builders
About this document
Property consultancy Business Plan
This document was created by Subhrant of Meteora- The Property Minds using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment