Underground Skate Supply 1 Page Business Plan
Overview
Underground Skate Supply has a clear business objective to distribute Skateboard Goods products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Underground Skate Supply has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is that other skate shops are over priced and there are only mall shops to go to.This is a critical issue for our selected target market of skateboard enthusiast...
The Value Proposition
Underground Skate Supply is uniquely positioned to deliver value to Skateboard enthusiasts ... "Underground Skate Supply will offer passion and knowledge at an affordable price.." In order to be deliver on this value proposition, because we have the knowledge and passion that chain stores do not have.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Skateboard Goods market. We consider our key competitors to be: Boarders. Zumiez. Sports Chalet. Online Stores.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Boarders, Zumiez, Sports Chalet and Online Stores. Passion and experience will give every skater a place to feel like they are with family.
Key Strategies
Over the next 6 months, our focus will be to offer more soft goods along with selling shoes which will help with profit margins.. This task will be undertaken in the context of our broader strategy to open up another location.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Carry a vareity of skate shoes Have a website full of content. Open another location.
About this document
Skateboard Goods Business Plan
This document was created by Christopher of Underground Skate Supply using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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