Michelle's Hidden Spa 1 Page Business Plan
Overview
Michelle's Hidden Spa has a clear business objective to develop, produce, promote and distribute Holistic Skincare & Massage Treatments & Holistic Skincare products and services. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Michelle's Hidden Spa has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We address aging & acne skin issues. Give relief to clients in pain.. This is a critical issue for our selected target market of 30-60 year old women & men.
The Value Proposition
Michelle's Hidden Spa is uniquely positioned to deliver value to 30-60 year old women & men. "Michelle's Hidden Spa will Provide anti aging treatments & pain relief." In order to be deliver on this value proposition, we Holistic skincare treatments & products using high grade medical ingredients & equipment.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Holistic Skincare & Massage Treatments & Holistic Skincare Products market. We consider our key competitors to be: Woodhouse Day Spa, Massage Envy, Ambiance Day Spa . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Woodhouse Day Spa, Massage Envy, Ambiance Day Spa by Holistic Skincare, Top Notch Customer Service, Personalized Experience & Attention to Detail, Caring Approach .
Key Strategies
Over the next 6 months, our focus will be to Focus on creating videos to boost social media exposure and boost SEO to website . This task will be undertaken in the context of our broader strategy to Purchase new skincare equipment . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 30 New Clients Be Well Known in Fortville,IN Launch a Make up Line
About this document
Holistic Skincare & Massage Treatments & Holistic Skincare Products Business Plan
This document was created by Michelle of Michelle's Hidden Spa using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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