The Mermaid BAR 1 Page Business Plan
Overview
The Mermaid BAR has a clear business objective to develop, produce, promote and distribute beauty products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue grow in isolation.
The Customer
The Mermaid BAR has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem. Our products provide our customers with the opportunity to be individuals and pursue possible financial freedom using our products. This is a critical issue for our selected target market of beauty bloggers and enthusiasts. There is a large scope of untapped opportunity. We will be providing the essential tools paired with consulting to aid our customers with their beauty issues.
The Value Proposition
The Mermaid BAR is uniquely positioned to deliver value to beauty bloggers and enthusiasts. The Mermaid BAR will provide signature products that will bring their beauty blogging to another level. Maximize individual image and increase network and pull. In order to deliver on this value proposition, our combined experience and time in the beauty industry has given us keen trend forecasting that many young beauty enthusiasts have built empires through the beauty medium. These young enthusiasts have created mega following and run their mini empires all from the touch of their phones. Being licensed, connected, and experienced in the industry gives us a built in audience to cater to.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the beauty products and services market. We consider our key competitors to be: Sephora, Namies, Frends. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sephora, Namies, and Frends because we are different from these companies in that we also will be combining mobil hair and makeup services and tutorials to follow through with the customer experience.
Key Strategies
Over the next 6 months, our focus will be to produce a makeup brush line specific to our theme of mermaids and focus on our tutorials and content. This task will be undertaken in the context of our broader strategy to branch out into producing a mermaid makeup brand and overall beauty hub company.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch company brand, obtain 100 orders plus, and gain 1 million following.
About this document
Beauty products and services Business Plan
This document was created by Jeremie of The Mermaid BAR using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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