Bahama Mamas Mobile Tanning 1 Page Business Plan
Overview
Bahama Mamas Mobile Tanning has a clear business objective to distribute Tanning services. These services are in the process of being developed with a core focus on customer satisfaction.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Bahama Mamas Mobile Tanning has been created with a clear focus on the needs of our consumers.
The Value Proposition
Bahama Mamas Mobile Tanning is uniquely positioned to deliver value to Women. "Bahama Mamas Mobile Tanning will Provides a sun kissed tan." In order to be deliver on this value proposition, we offer Organic products and are educated tanning specialists. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Tanning market. We consider our key competitors to be: Tanning salons. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Tanning salons by using all natural products.
Key Strategies
Over the next 6 months, our focus will be to Market oursely. This task will be undertaken in the context of our broader strategy to Expand into a new market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Upgrade equipment, Expand market area, and Stock product.
About this document
Tans Business Plan
This document was created by Amanda of Bahama Mamas Mobile Tanning using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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