Boulder Creek Packs 1 Page Business Plan
Overview
Boulder Creek Packs has a clear business objective to develop, produce, promote and distribute hand made recreational gear products. These products have been developed over 25 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Boulder Creek Packs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as simplifying the way we recreate. This is a critical issue for our selected target market of fire crews, hunters, foresters, recreationalists.
The Value Proposition
Boulder Creek Packs is uniquely positioned to deliver value to fire crews, hunters, foresters, recreationalists. "Boulder Creek Packs is an established brand that builds highly functional and durable products that offer superior design for the avid outdoors person.." In order to be deliver on this value proposition, we are making packs great again through custom design and fit.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the hand made recreational gear market. We consider our key competitors to be: Mystery Ranch. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mystery Ranch because our packs weigh less and are designed by fire crews.
Key Strategies
Over the next 6 months, our focus will be to take an already established brand that has never been introduced to social media and the Internet era.. This task will be undertaken in the context of our broader strategy to establish vendors to sell Boulder Creek Packs in stores and online.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new products and create inventory, Introduce Boulder Creek Packs to social media, Create an online store.
About this document
Hand made recreational gear Business Plan
This document was created by Shawn of Boulder Creek Packs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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