Brothers 1 Page Business Plan
Overview
Brothers has a clear business objective to develop, produce, promote and distribute Fish Soup products and services. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Brothers has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to create a one-page business plan in minutes. This is a critical issue for our selected target market of Young people.
The Value Proposition
Brothers is uniquely positioned to deliver value to Young people. "Brothers will Provide a service that delivers 12 types of fish soup to young people every morning." In order to be deliver on this value proposition, we Cleanliness is our main priority. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fish Soup market. We consider our key competitors to be: Fried Rice, Corn Soup, and Tomato Soup. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Fried Rice, Corn Soup, and Tomato Soup by No preservatives added.
Key Strategies
Over the next 6 months, our focus will be to Appoint a sales manager. This task will be undertaken in the context of our broader strategy to Create more products . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Serve new soup, get 200 People Offer seasonal promotions, get more customers. Hire a new sales manager, have more customers.
About this document
Fish Soup Business Plan
This document was created by Thiha of Brothers using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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