Living Phoenix 1 Page Business Plan
Overview
Living Phoenix has a clear business objective to develop spiritual, mental & emotional healing services. These services have been developed over 13 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Living Phoenix has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as feeling out of control and a sense that some unknown factor is blocking desired progress. This is a critical issue for our selected target market of ambitious, creative, caring visionaries.
The Value Proposition
Living Phoenix is uniquely positioned to deliver value to Ambitious, creative, caring visionaries. "Living Phoenix will set you free from the past to create the future you truly want." In order to be deliver on this value proposition, we have the strength of mind to recover from a mental breakdown without professional intervention and continue to learn more cutting edge healing modalities to aid clients faster and more deeply. These capabilities have taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Spiritual, mental & emotional healing market. We consider our key competitors to be: ThetaHealing Transformations, Unbound Living, Hypnotherapy1, Cathy Ballard, Kimberley Lovell and Melanie Tonia Evans. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with them by differentiation in personal experiences that influence healing and coaching style such as recovery from mental breakdown. Also the only one trained in the unique combination of skills of Esoteric Healing, Soul Coaching Oracle Card Reading and ThetaHealing. Plus only Living Phoenix is influenced by Japanese culture and ways of thinking that can aid mental healing.
Key Strategies
Over the next 6 months, our focus will be to
- use Get Set for Growth services to create a brand and marketing strategy
- continue to network and create more connections
- gather testimonials
- give talks
- run workshops
These tasks will be undertaken in the context of our broader strategy to publish and distribute a book.
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 new customers, release an online programme and publish a book.
About this document
Spiritual, mental & emotional healing Business Plan
This document was created by Jacqui of Living Phoenix using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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