Caste PCs 1 Page Business Plan
Overview
Caste PCs has a clear business objective to produce Custom PC builds services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Caste PCs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We build desktop PCs to whatever standard the customer requires. This is a critical issue for our selected target market of Anyone using/wanting to use a PC.
The Value Proposition
Caste PCs is uniquely positioned to deliver value to Anyone using/wanting to use a PC. "Caste PCs will We build custom PCs, both home and gaming, cheaply andd reliably." In order to be deliver on this value proposition, we Years of experience with PC hardware, knowledge of where to get goods at a discpunt. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Custom PC builds market. We consider our key competitors to be: Game, Currys PC world. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Game, Currys PC world by Extra-personal service, fine tuning for the customer.
Key Strategies
Over the next 6 months, our focus will be to Business cards, posters and adverts on the local area. This task will be undertaken in the context of our broader strategy to Begin to work with developed companies to provide PCs for them. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 10 customers Profit £500 Spread awareness of the business
About this document
Custom PC builds Business Plan
This document was created by Ellis of Caste PCs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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