Choco Fruit 1 Page Business Plan

Edible arrangements and beverages Business Plan

Choco Fruit 1 Page Business Plan

 

Overview

Choco Fruit has a clear business objective to produce Edible arrangements and beverage products. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Choco Fruit has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Sometimes we do not keep our environment as clean as we should.. This is a critical issue for our selected target market of Anyone of all ages.

The Value Proposition
 

Choco Fruit is uniquely positioned to deliver value to Anyone of all ages. "Every morning is a great morning when you start off with a 100% natural fruit juice from Choco Fruit!." In order to be deliver on this value proposition, When our customers come in tired once they drink a fruit juice they are energized like never before. You know what's better then that? Seeing your customers happy because of a delicious fruit aggangment they received from a loved one!. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

 

Competitors

We have a number of competitors within the Edible arrangements and beverages market. We consider our key competitors to be: Most people choose to buy flowers on special occasions or balloons and a gift card. Nothing beats an edible arrangement and balloons!. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Walmart, Dollar Tree, Sams, Target. Edible arrangements not only taste amazing but they look even better then just a plain card! We don't just throw things together we make sure that every pice of fruit looks good! .

Key Strategies

Over the next 6 months, our focus will be to Post on social media, make flyers and give them to people. Maybe even have a promotion for one of our products.. This task will be undertaken in the context of our broader strategy to Keep doing the same thing because you can never have enough customers!. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Ice cream machine Gain 50 new customers Sell 5 colchas

About this document
Edible arrangements and beverages Business Plan
This document was created by Kelly of Choco Fruit using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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