Dasuzzy Sticks 1 Page Business Plan
Overview
Dasuzzy Sticks has a clear business objective to develop, produce, promote and distribute toothpick products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Dasuzzy Sticks has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to creat jobs for local community.. This is a critical issue for our selected target market of Recreation and food industry.
The Value Proposition
Dasuzzy Sticks is uniquely positioned to deliver value to Recreation and food market. "Dasuzzy Sticks will provide a quality product that delivers satisfaction." In order to be deliver on this value proposition, we our team works with international standards by monitoring each production through quality control system. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Toothpick market. We consider our key competitors to be: No notable local producer of Toothpick in Nigeria yet. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with No notable local producer of Toothpick in Nigeria yet by First mover advantage with a standard machines for production .
Key Strategies
Over the next 6 months, our focus will be to The new product to be launched is the local production of Toothpick in Nigeria as against the current importation. The key task is to perform rigorous marketing in other to dominate the market by having sales representative in all the 36 states of the country.. This task will be undertaken in the context of our broader strategy to We will expand into a new market . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get the product to dominate the Toothpick Making Target big organizations like hotels and government agencies for customization Export to other African Countries
About this document
Toothpick Business Plan
This document was created by David of Dasuzzy Sticks using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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