Eadon & King LLP 1 Page Business Plan
Overview
Eadon & King LLP has a clear business objective to develop, produce, promote and distribute Pension Transfer Specialists services. These services have been developed over 18 Months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Eadon & King LLP has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The revision of a fully regulated service that provides Clients with peace of mind when considering their future pension options. This is a critical issue for our selected target market of Over 55 with defined benefit pensions.
The Value Proposition
Eadon & King LLP is uniquely positioned to deliver value to Over 55 with defined benefit pensions. "Eadon & King LLP will Expert independent advice at a reasonable cost from some of the industries leading experts." In order to be deliver on this value proposition, we Our Lead adviser is Tim Eadon who has 20 years experience as a pensions specialist. Tim is Chartered and was previously the CEO of the Personal Finance Society. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Pension Transfer Specialists market. We consider our key competitors to be: Heather Dunnett & Co and Tideway. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Heather Dunnett & Co and Tideway by We have a large support and research team that can provide a fast friendly and responsive end to end service with the added safety net of Fully regulated advice being provided by a Chartered pension specialist..
Key Strategies
Over the next 6 months, our focus will be to Develop Strong IFA and introducer Connections. This task will be undertaken in the context of our broader strategy to Further develop the business by direct client acquisition. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 new clients in the first 6 months Obtain 10 in house retained clients per month after month 3 Generate £200,000 in annual renewal income in the first three years
About this document
Pension Transfer Specialists Business Plan
This document was created by Gary of Eadon & King LLP using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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