enJoy Food 1 Page Business Plan
Overview
enJoy Food has a clear business objective to develop, produce, promote and distribute Clean Eating Organic Weekly Meals. These meals have been created and mass produced over 9 months with a core focus on providing individuals healthy alternatives to fuel their bodies with on a daily basis.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
enJoy Food has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as "the need for more time in the day".
The Value Proposition
enJoy Food is uniquely positioned to deliver value to Individuals who value time. "enJoy Food" will give you the gift of time, convenience and one less thing to prep and plan for every day.." In order to deliver on this value proposition, we enJoy food prepare all natural, organic, clean eating meals, ready to eat and deliver them directly to your choosen destination. This capability has taken considerable time and resources to develop and form the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Clean Eating Meal Prep market. We consider our key competitors to be: Green Bites and companies such Blue Apron. enJoy food differs from its competitors, such as Green Bites and Blue Apron in that, the food is all fresh, natural, vibrant, appealing to the eye, ready to heat and eat meals that can be delivered to your choosen destination. Our prices are fair and within current value market with higher quality food and taste. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Green Bits and Blue Apron. We rank above our competitors because the majority of our clientele come from word of mouth. We don't have to sell ourselves to the clients our food and mouths we feed sell it for us.
Key Strategies
Over the next 6 months, our focus will be to AQUIRE EMPLOYEES AND TRAIN THEM IN ORDER TO EXPAND OPPORTUNITY AND NUMBERS. This task will be undertaken in the context of our broader strategy to Distribute clean eating food to large corporations in order to rid of vending machines. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Protein Bars to small local businesses and large corporations such as Twitter to sell or provide to employees. Expand enJoy snacks to rid of vending machines in staff lounges. Specialize in tailored meals for patients with specific ailments and/or restricted diets.
About this document
clean Eating Meal Prep Business Plan
This document was created by Annette of enJoy Food using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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