Hair port 1 Page Business Plan
Overview
Hair port has a clear business objective to produce Hairdressing and styling products products and services. These products and services have been developed over 25 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Hair port has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Customer satisfaction is key. Keeping current customers happy. This is a critical issue for our selected target market of Women.
The Value Proposition
Hair port is uniquely positioned to deliver value to Women. "We at hairport offer a wide variety of services for everyone's needs. We listen, respect and advise while your in the salon and at home." In order to be deliver on this value proposition, we We will value and uplift you in all aspects of our knowledge and know how with continued product knowledge and training to keep up to date with new techniques and products on the market. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hairdressing and styling products market. We consider our key competitors to be: Big name company's and franchises . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Big name company's and franchises by Keeping up to date, listening and valuing customers and keeping prices within an affordable budget for target audiences .
Key Strategies
Over the next 6 months, our focus will be to Re vamp of the salon
< br />Re vamp of the business e.g uniforms, services offered, products for a wider audience . This task will be undertaken in the context of our broader strategy to Expand to a higher market service . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Revamp Market research Training
About this document
Hairdressing and styling products Business Plan
This document was created by Samantha of Hair port using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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