JT Attire 1 Page Business Plan
Overview
JT Attire has a clear business objective to distribute Smart formal wear products. These products have been developed over Month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
JT Attire has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for adorable smart wear. This is a critical issue for our selected target market of Young people.
The Value Proposition
JT Attire is uniquely positioned to deliver value to Young people. "JT Attire will Provide affordable smart clothing and formal wear." In order to be deliver on this value proposition, we Our products are fashionable and stylish for all occasions. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Smart formal wear market. We consider our key competitors to be: Asos,primark,topman. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Asos,primark,topman by The ability to offer products of similarity on design and quality at a cheaper price .
Key Strategies
Over the next 6 months, our focus will be to Get website and stock together along with advertising . This task will be undertaken in the context of our broader strategy to Have more products on sale then launch and possible own clothing line . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch website 50 sales 100 sales
About this document
Smart formal wear Business Plan
This document was created by Jamie of JT Attire using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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