Hair Salon 1 Page Business Plan

Hair Color and Cuts Business Plan

Hair Salon 1 Page Business Plan

 

Overview

This Hair Salon has a clear business objective to produce hair color and cuts services. These products and services have been developed as an idea with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

This Hair Salon has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as gaining new customers. This is a critical issue for our selected target market of Women in their 20-30's.

The Value Proposition
 

This Hair Salon is uniquely positioned to deliver value to Women in their 20-30's. "This Hair Salon will provide great hair color and cutting experience." In order to deliver on this value proposition, we will have employees that actually care about customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

 

Competitors

We have a number of competitors within the Hair Color and Cuts market. We consider our key competitor to be: Great Clips. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Great Clips by truly caring about our customers outcomes and experience at our salon.

Key Strategies

Over the next 6 months, our focus will be to appoint a Social Media Manager. This task will be undertaken in the context of our broader strategy to hire more skilled and customer oriented employees. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 New Customers, Do 500 Cuts and Colors, and Obtain 200 Regular Customers.

About this document
Hair Color and Cuts Business Plan
This document was created by Ciara of Hair Salon using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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