IBS 1 Page Business Plan
Overview
IBS has a clear business objective to develop, produce, promote and distribute Organic barley candies cleaner products. These products have been developed over 1 minth with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
IBS has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Advertising. This is a critical issue for our selected target market of Health.
The Value Proposition
IBS is uniquely positioned to deliver value to Health. "IBS will Health." In order to be deliver on this value proposition, we Need. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Organic barley candies cleaner market. We consider our key competitors to be: Organic barley. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Organic barley by Cost.
Key Strategies
Over the next 6 months, our focus will be to Have distributor company sell the product nationwide. This task will be undertaken in the context of our broader strategy to Global. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product Global Accesibility
About this document
Organic barley candies cleaner Business Plan
This document was created by Cenon of IBS using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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