KAW APPARELS SDN BHD 1 Page Business Plan
Overview
KAW APPARELS SDN BHD has a clear business objective to develop, produce, promote and distribute Readymade Garments products. These products have been developed over 18 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
KAW APPARELS SDN BHD has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Cheap Price. This is a critical issue for our selected target market of Islam Family Dresses.
The Value Proposition
KAW APPARELS SDN BHD is uniquely positioned to deliver value to Islam Family Dresses. "KAW APPARELS SDN BHD will Comfort regarding Materials,Fitting,Price and Brand Image.." In order to be deliver on this value proposition, we Functional requirements link with yearly schedule. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Readymade Garments market. We consider our key competitors to be: Directly Deal with Factory . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Directly Deal with Factory by Own Manufacturing unit with Product Developments capacity..
Key Strategies
Over the next 6 months, our focus will be to Setup Complete Showroom.. This task will be undertaken in the context of our broader strategy to Start to Appoint sales Agents.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Brand Image Family package Apparels CRM
About this document
Readymade Garments Business Plan
This document was created by Harun of KAW APPARELS SDN BHD using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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