Knops 1 Page Business Plan
Overview
Knops has a clear business objective to develop, produce, promote and distribute Clothing, Skateboards, Shoes, Accessories products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Knops has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Creating a user friendly website.. This is a critical issue for our selected target market of Surfers, skaters, teens.
The Value Proposition
Knops is uniquely positioned to deliver value to Surfers, skaters, teens. "Knops will Provide affordable quality branded and brand name clothing.." In order to be deliver on this value proposition, we Creative minds and unique outlooks. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Clothing, Skateboards, Shoes, Accessories market. We consider our key competitors to be: PacSun, CCS . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with PacSun, CCS by Our own branded clothing line. .
Key Strategies
Over the next 6 months, our focus will be to Create a promotion team and an Instagram account. . This task will be undertaken in the context of our broader strategy to Expand into a store from location . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Design and produce our clothing line Aquire brand name clothing Create website to sell items
About this document
Clothing, Skateboards, Shoes, Accessories Business Plan
This document was created by Tyler of Knops using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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