Mma Dungeon 1 Page Business Plan
Overview
Mma Dungeon has a clear business objective to develop, produce, promote and distribute active lifestyle through Mixed martial arts jiujitsu products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mma Dungeon has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Coniston. This is a critical issue for our selected target market of 5 to 60 any body can bennifit.
The Value Proposition
Mma Dungeon is uniquely positioned to deliver value to 5 to 60 any body can bennifit. "Mma Dungeon will We provide Mma classes for all walks of life for fitness fun self defence wellbeing." In order to be deliver on this value proposition, we For other 13 years ive studied competed coached martial arts. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mixed martial arts jiujitsu market. We consider our key competitors to be: We offer a one to one service un like any other gym or club your not just a face at the back of class your part of family . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We offer a one to one service un like any other gym or club your not just a face at the back of class your part of family by We keep it fun but effective martial arts anything we teach has been tried and tested in everything aspect from self defece to competition .
Key Strategies
Over the next 6 months, our focus will be to Move to a new location to attract new customers . This task will be undertaken in the context of our broader strategy to Have my school open all day running a variety of classes . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch clothing range Establish a long term team Be more accessible to customers
About this document
Mixed martial arts jiujitsu Business Plan
This document was created by Shane of Mma Dungeon using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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