White charcoal 1 Page Business Plan
Overview
ROCHE LARRY has a clear business objective to produce Sawdust briquettes products called
WHITE CHARCOAL". This product has been researched and developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
White charcoal has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as High cost of cooking fuel. This is a critical issue for our selected target market of Grillers, and caterers
The Value Proposition
White charcoal is uniquely positioned to deliver value to Grillers and caterers. "White charcoal will be Cheaper, long lasting and clean." In order to deliver on this value proposition, we are using a German briquette press, that produces high quality and low moisture content briquettes. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sawdust briquettes market. We consider our key competitors to be: Charcoal and firewood . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Charcoal and firewood by making our product Cheaper, cleaner and long lasting .
Key Strategies
Over the next 6 months, our focus will be to Take over the market . This task will be undertaken in the context of our broader strategy to Expand into new market . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch product Expand to other states Export product
About this document
Sawdust briquettes Business Plan
This document was created by Miebi of White charcoal using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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