Superior 1 Page Business Plan
Overview
Superior has a clear business objective to promote Landscaping, snow removal, cleaning and construction services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Superior has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We go above and beyond to ensure our customers are happy with the services. This is a critical issue for our selected target market of Businesses.
The Value Proposition
Superior is uniquely positioned to deliver value to Businesses. "Superior will We provide exceptional services in the area of landscaping, cleaning, snow removal and construction. By using any 1 of our services you automatically get 10% of any other service that we provide." In order to be deliver on this value proposition, we Our professionals will always ensure you're 100% happy before you pay for your services. Our team have many years of experience. Our team of professionals is trustworthy and honest. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Landscaping, snow removal, cleaning and construction market. We consider our key competitors to be: Professional Ontario landscaping Inc
< br />Monster plow
< br />Zetia contruction
< br />Anna's housekeeping. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Professional Ontario landscaping Inc
< br />Monster plow
< br />Zetia contruction
< br />Anna's housekeeping by We are better because you find all the services in one place. You received lower rates for the best services offered .
Key Strategies
Over the next 6 months, our focus will be to Advertise more, ensure current customers are being taking care of in a timely manner while giving exceptional services . This task will be undertaken in the context of our broader strategy to Expand into more services and touch in a different market . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 5 new customers per month Advertised on all social media sites, television and radio Launch new services
About this document
Landscaping, snow removal, cleaning and construction Business Plan
This document was created by Marvin of Superior using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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