The Farmer's Takeaway 1 Page Business Plan
Overview
The Farmer's Takeaway has a clear business objective which is to provide food services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to increase and acquire a new customer base. Customer acquisition is considered to be our critical activity and we are seeking to grow in line with this. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition but our long term objective is one we do not intend on compromising.
The Customer
The Farmer's Takeaway has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated that the key customer problem is the scarcity of a healthy and delicious variety of food. This is a critical issue for our selected target market of the working class.
The Value Proposition
The Farmer's Takeaway is uniquely positioned to deliver value to the working class precisely. "The Farmer's Takeaway will provide affordable healthy and delicious food of many varieties that is out of the ordinary within goodhope." In order to be deliver on this value proposition, our creative cooking brings in city style food that is out of the ordinary. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Food market. We consider our key competitors to be: Motimalenyora restaurant and the Sundowner. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Motimalenyora and Sundowner and Council by continuing to providing and expand our unique, out of the ordinary, city style food at an affordable price
Key Strategies
Over the next 6 months, our focus will be to do extensive marketing. This task will be undertaken in the context of our broader strategy to which is to provide services for events and become a full fledged catering and events management company. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To obtain 100+ customers a day and become technologically advanced through social media and the use of modern cooking equipment for efficiency without compromising the quality of our food and to become fully equipped in order to provide the best of our delivery service.
About this document
Food Business Plan
This document was created by Tsholo of The Farmer's Takeaway using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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