Trend tissue . 1 Page Business Plan
Overview
Trend tissue . has a clear business objective to develop, produce, promote and distribute Toilet tissue papers products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Trend tissue . has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Use of tissues that are environmental friendly and safe to use. This is a critical issue for our selected target market of Middle Class Families..
The Value Proposition
Trend tissue . is uniquely positioned to deliver value to Middle Class Families.. "Trend tissue . will Provide tissue papers that is soft ,cheap ,easy to use,septic friendly,does not leave remnants or lint which are irritants and could cause discomfort ,diseases or cancer.." In order to be deliver on this value proposition, we We use mostly recycle jumbo reels produced in very hygienic conditions. Production takes place in a very controlled ,neat ,regularly fumigated factory. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Toilet tissue papers market. We consider our key competitors to be: Use of water after defaecations by persons of the Islamic faith or Faucets.Facial wipes,serviettes and industrial rolls.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Use of water after defaecations by persons of the Islamic faith or Faucets.Facial wipes,serviettes and industrial rolls. by Low cost ,easy to use and safe ,hygienic combination..
Key Strategies
Over the next 6 months, our focus will be to Create multiple distribution points with improved hygienic and safe products. This task will be undertaken in the context of our broader strategy to Expand my products line to produce paper towels,wipes ,cups and plates.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch New Product Encourage organization of trade fairs and workshops by members Stage tv ,radio talk shows,interviews ,Newspaper's and Magazines
About this document
Toilet tissue papers Business Plan
This document was created by Chibuzo of Trend tissue . using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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