THE307.NET 1 Page Business Plan
Overview
THE307.NET has a clear business objective to develop, produce, promote and distribute political information services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
THE307.NET has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a lack of information about local candidates within Wyoming communities. This is a critical issue for our selected target market of Wyoming voters.
The Value Proposition
THE307.NET is uniquely positioned to deliver value to Wyoming voters. "THE307.NET will provide information on local candidates for all counties in one easy location." In order to deliver on this value proposition, we offer dedication, a focus on the local level of politics and ease of use. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the political information market. We consider our key competitors to be: Newspapers, TV news, political podcasts and blogs. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with newspapers, TV news, political podcasts and blogs by offering an efficient way to provide information and offer it in a quick and easy format none of them are offering.
Key Strategies
Over the next 6 months, our focus will be to send out massive amounts of press releases and
using social media for online marketing. This task will be undertaken in the context of our broader strategy to gather political questions and have those questions sent to political candidates, and reach thousands of customers along the way. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 1.) Get our name out to as many as possible. 2.) Complete political survey. 3.) Develop recurring content such as blog/podcast.
About this document
Political Information Business Plan
This document was created by David of THE307.NET using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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