Worlds Energy 1 Page Business Plan
Overview
Worlds Energy has a clear business objective to develop, produce, promote and distribute Air source heat pumps products. These products have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Worlds Energy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Green energy saving money. This is a critical issue for our selected target market of B2C & B2B.
The Value Proposition
Worlds Energy is uniquely positioned to deliver value to B2C & B2B. "Worlds Energy will install air to water technology giving customers piece of mind and transparency. This will protect them against future rising energy costs. This is a government backed scheme paying a renewable heating incentive over 7 years which will go towards installation costs. In order to be deliver on this value proposition, We will look after the customer according to the renewable energy consumer code giving total piece of mind.
Competitors
We have a number of competitors within the Air source heat pumps market. We consider our key competitors to be: One man bands and large nationals companies. However Worlds Energy will offer a one stop shop service supporting customers through the RHI applications providing hassle free service. Our services will backed up with the pro partnership and distributors of Panasonic. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with our organised team with the support from the likes of Panasonic by offering Competitive prices with excellent customer service guaranteeing a 48 hour response time.
Key Strategies
Over the next 6 months, our focus will be to get new customers by implementing Digital Marketing platforms, This task will be undertaken in the context of our broader strategy with the help of our appointed business growth advisor. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 year are to Gain 200 new customers Employ key members to increase Sales & Marketing and break into the new build sectors to support the change of building regulations in 2020 where Gas will no longer be appointed into new build properties.
About this document
Air source heat pumps Business Plan
This document was created by Paul of Worlds Energy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment