Csm 1 Page Business Plan
Overview
Csm has a clear business objective to develop, produce, promote and distribute Embedded shm solution to industry products and services. These products and services have been developed over 9 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Csm has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as High cost maintenance and risky processes. This is a critical issue for our selected target market of Operators, energy suppliers and equipment suppliers.
The Value Proposition
Csm is uniquely positioned to deliver value to Operators, energy suppliers and equipment suppliers. "Csm will Provide a system and service that saves maintenance cost improve reliability and safety." In order to be deliver on this value proposition, we Our Csm system will provide periodic board advising on risk and their progress with time, it will also warn about imminent actions before they become overdue. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Embedded shm solution to industry market. We consider our key competitors to be: Mistras, vallen and avt. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mistras, vallen and avt by Unique TWI structural integrity knowledge history and service quality.
Key Strategies
Over the next 6 months, our focus will be to Good marketing and market development actions including visiting potential clients and demonstrations . This task will be undertaken in the context of our broader strategy to Win £1m worth contract for service provision to one of the O&G industrial support. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch AEHIC to TWI members Launch field demonstrations Achieve first contract of about £250k
About this document
Embedded shm solution to industry Business Plan
This document was created by Slim of Csm using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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