Ecotel 1 Page Business Plan
Overview
Ecotel has a clear business objective to produce Eco- friendly overnight accommodation services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Ecotel has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as From my experience as working as a night porter in a hotel, I know that customers get restless from the noise of adjoining rooms. Ecotel will provide detached rooms at the same cost, if not cheaper, than a standard hotel room.. This is a critical issue for our selected target market of Commuters.
The Value Proposition
Ecotel is uniquely positioned to deliver value to Commuters. "Ecotel will Provide our customers with a stress-free, relaxing evening at a competitive price.." In order to be deliver on this value proposition, we For the cost of a standard hotel room, we provide a detached, eco-friendly room that has everything necessary for a peaceful stay. Our solar panels heat your water and provide your energy. Our rooms are I sulated with eco-friendly acoustic insulation.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Eco- friendly overnight accommodation market. We consider our key competitors to be: Holiday Inn and various small bed & breakfasts.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Holiday Inn and various small bed & breakfasts. by Our services include room service and transportation to and from the local train station and bus station. Our rooms are designed with the environment in mind, as well as our customers..
Key Strategies
Over the next 6 months, our focus will be to I have a friend that recently won an award for his marketing skills. I intend on using said skills to promote the Ecotel to nationwide businesses.. This task will be undertaken in the context of our broader strategy to I will begin expanding the number of Ecotel rooms available and incorporate a large hall to the property to allow our clients to hold meetings on site, generating more profit.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain a plot of land and gain permission to build Ecotel. Build an initial 'demo' room to show to the investors and to allow accurate coatings. Begin the marketing campaign once investors are secured.
About this document
Eco- friendly overnight accommodation Business Plan
This document was created by Adam of Ecotel using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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