Harmony Coffee 1 Page Business Plan
Overview
Harmony Coffee has a clear business objective to promote Social business interactions products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Harmony Coffee has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to create the best customers services in Cambodia. This is a critical issue for our selected target market of Middle and high class customers.
The Value Proposition
Harmony Coffee is uniquely positioned to deliver value to Middle and high class customers. "Harmony Coffee will Aiming to achieve 200-300 customers daily." In order to be deliver on this value proposition, we Our unique services consist of beautiful bilingual waitresses that can relate to our customers wants and needs are.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Social business interactions market. We consider our key competitors to be: Starbucks, Brown Coffee, and Gloria Jean. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Starbucks, Brown Coffee, and Gloria Jean by Female waitresses are bilingual and beautiful with professional customer services.
Key Strategies
Over the next 6 months, our focus will be to Appoint a chief operations officer. This task will be undertaken in the context of our broader strategy to Compete into a new market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Waitresses are bilingual and beautiful. High speed internet connection with super cooling air-conditioning system. Plenty of parking places and security.
About this document
Social business interactions Business Plan
This document was created by Daved of Harmony Coffee using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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