3 Brothers Enterprise 1 Page Business Plan
Overview
3 Brothers Enterprise has a clear business objective to develop, produce, promote and distribute Special gari products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
3 Brothers Enterprise has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Affordability as middle income people can fully afford this product.. This is a critical issue for our selected target market of Students.
The Value Proposition
3 Brothers Enterprise is uniquely positioned to deliver value to Students. "3 Brothers Enterprise will Special Gari has milk and sugar already added and saves them time and money as students." In order to be deliver on this value proposition, we Because I've been a student and know mostly what students want and need. And my product is designed to suit their pockets. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Special gari market. We consider our key competitors to be: Neat gari. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Neat gari by We give an excellent product at a good price for customer satisfaction.
Key Strategies
Over the next 6 months, our focus will be to Through quality branding and letting people understand how it is different from the rest. This task will be undertaken in the context of our broader strategy to We would ask for te views of customers to the product and do follow ups to ensure they are satisfied and this will help in the expansion of the business. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Supply to every school in Ghana Launch new products that seek to solve financial problems of middle income people Have lots of branches
About this document
Special gari Business Plan
This document was created by Mark of 3 Brothers Enterprise using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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