PLI 1 Page Business Plan
Overview
PLI has a clear business objective to develop Business Plans & Coaching products and services. These products and services have been developed over 12 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
PLI has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for more clarity and confidence to operate from full potential. This is a critical issue for our selected target market of Financial advisors.
The Value Proposition
PLI is uniquely positioned to deliver value to Financial advisors. "PLI will Provide coaching to bust through limiting thought paterns and get into action to grow their practice." In order to be deliver on this value proposition, we Unique advantage of why im qualified to succeed. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Business Plans & Coaching market. We consider our key competitors to be: Strategic Coach, Ochsli Institute, CEG, Tony Robbins. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Strategic Coach, Ochsli Institute, CEG, Tony Robbins by Unique story of why PLI is better.
Key Strategies
Over the next 6 months, our focus will be to Launch online membership program. This task will be undertaken in the context of our broader strategy to 2 day business development workshop. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch membership sight Develop 60 min inspiring keynote Hire sales & marketing support
About this document
Business Plans & Coaching Business Plan
This document was created by Machen of PLI using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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