Hogue Incorporated 1 Page Business Plan
Overview
Hogue Incorporated has a clear business objective to provide Fundraising Services. These services have been developed over 20 years with a core focus on addressing key customer problems and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Hogue Incorporated has been created with a clear focus on the needs the client and community of its customers. Through a structured customer discovery process, we have validated the key customer problem as professional, courteous, soliciting that maintains lawfulness & law abiding, accurate, focus marketing. This is a critical issue for our selected target market of Fraternal Order of Police, PB & PA, Crimestoppers, Shriners International, Firefighters Associations, etc.
The Value Proposition
Hogue Incorporated is uniquely positioned to deliver value to the Fraternal Order of Police, PB & PA, Crimestopper, Shriners International, & Firefighters Associations. "Hogue Incorporated will deliver exceptional, quality fundraising that results in revenue to be used toward/for events, donations, and community assistance." In order to deliver this value proposition, my years of experience as a marketer, owner, and consumer who consistently uses modern techniques & represents the client lawfully, respectfully, and amiably. Our organization will present our client professionally and gain favor in the community for our clients. It is our aim to use the most modern calling scripts, materials, and adcopy available. And lastly, we are an organization of professional sales closers who have an uncommon ability of closing more sales and establishing new friendships within the community.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fundraisers market. We consider our key competitors to be:
J&G Promotions
< br />ABI
< br />Cjw
< br />.
Our working for & with these competitors has been used to refine our strategy and value proposition. We believe that we can dominate effectively over J & G Promotions, S S Events, ABI & Cjw
< br /> by The competitors are out of touch with the times. We are in a digital age. A different climate. A social media, right now market, with consumers making snapshot decisions. The public should have immediate access to these causes. Our organization will provide that access. We shall also employ new techniques that are full of media, & content. We shall also maintain a digital database of supporters for our clients and endeavor to grow that database successfully over the years..
Key Strategies
Over the next 6 months, our focus will be to acquire contracts with nonprofit organizations.. This task will be undertaken in the context of our broader strategy to telemarket and promote nonprofit organizations' projects and campaigns.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Fundraiser 100,000 for 6-8 wk campaign Acquire 2nd Deal and Assistant
Acquire 3rd Deal, 3 managers, 3 teams
About this document
Fundraisers Business Plan
This document was created by Marico of Hogue Incorporated using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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