Kede's Hair Heaven 1 Page Business Plan
Overview
Kede's Hair Heaven has a clear business objective to sell Hair Extensions, Ponytails, Lace Closures And Wig products. These products have been developed over 1 year period with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Kede's Hair Heaven has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the lack of variety and good quality hair in our area of intended operation. This is a critical issue for our selected target market of women between 15 and 60.
The Value Proposition
Kede's Hair Heaven is uniquely positioned to deliver value to Women between 15 and 60. "Kede's Hair Heaven will supply hair extensions that make our customer gain confidence at reasonable prices." In order to be deliver on this value proposition, we will carry some of the finest hair extensions in the market. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hair Extensions And Wigs market. We consider our key competitors to be: Hair Shop At Kamkholo, Emgodzini. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hair Shop At Kamkholo, Emgodzini by carrying the latest in hair extensions (lace wigs and closures) and our delivery service to customers around town who will purchase for a minimum of R500.
Key Strategies
Over the next 6 months, our focus will be to get more customers. This task will be undertaken in the context of our broader strategy to expand the size of our shop. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Provide custom made ponytails, lace wigs and closures and wigs, have a 8000 customers and add hair care products
About this document
Hair Extensions And Wigs Business Plan
This document was created by Kede of Kede's Hair Heaven using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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