Perphected Glassware 1 Page Business Plan
Overview
Perphected Glassware has a clear business objective to develop, produce, promote and distribute Hand painted glassware products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Perphected Glassware has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to search for unique custom event glassware and gifts. This is a critical issue for our selected target market of event planners.
The Value Proposition
Perphected Glassware is uniquely positioned to deliver value to event planners. "Perphected Glassware will provide unique personalized glassware to create an memorable event." In order to be deliver on this value proposition, we we do hand painted one of a kind designs on each glass individually. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hand painted glassware market. We consider our key competitors to be: Other glassware painters. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other crafters by painting style and elegance. Along with our variety of glass options, and limitless design choices.
Key Strategies
Over the next 6 months, our focus will be to increase social media campaign to reach new potential customers. This task will be undertaken in the context of our broader strategy to hire social media/marketing expert to continue increasing exposure. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reach 1000 social media followers Obtain 1000 customers Hire an employee
About this document
Hand painted glassware Business Plan
This document was created by Mondae of Perphected Glassware using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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