Exotic Dreams 1 Page Business Plan
Overview
Exotic Dreams has a clear business objective to develop, produce, promote and distribute Fetish supplies products. These products have been developed over 5 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Exotic Dreams has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Under standing what they are geting in to. This is a critical issue for our selected target market of People that are in the fetish life style.
The Value Proposition
Exotic Dreams is uniquely positioned to deliver value to People that are in the fetish life style. "Exotic Dreams will We sell a great produted for a good price . And you can hold the product in your hands before buying it." In order to be deliver on this value proposition, we We are local we do custume orders on our in house produtcs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fetish supplies market. We consider our key competitors to be: Cristy's toy box ,Hustler shop . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cristy's toy box ,Hustler shop by They don't sell the good stuff that people in the fetish life are looking for. I will be selling abetter built product . For a better price .
Key Strategies
Over the next 6 months, our focus will be to I am going to trade show .and at the store put on demos twice a month for different products that we sells . This task will be undertaken in the context of our broader strategy to From that I will be building up a client list . From that I will be sending out emails on what sales and demos we are having . And what trade shows we are going to be at . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open store front Get out to the trade shows Ans build my customer base up
About this document
Fetish supplies Business Plan
This document was created by Billy of Exotic Dreams using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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